GCSAA's work of coordinating the gold standard education, networking opportunities and industry innovations you have come to expect from the Golf Industry Show continues, but we are also driven by the key question in the face of an uncertain world:
Can we produce a quality experience that meets the safety recommendations for COVID-19?
GCSAA is developing five scenarios and mapping out what every activity would look like in each scenario. The five scenarios are based on potential pandemic threat levels.
- Scenario One (low threat): Business as usual.
- Scenario Two (minimal threat): Live event in Las Vegas with social distancing and large-gathering restrictions in place.
- Scenario Three (moderate threat): Hybrid with a live event in Las Vegas and virtual event options.
- Scenario Four (substantial threat): An all virtual event.
- Scenario Five (significant threat): Event postponed or cancelled.
Las Vegas, a city so dependent on tourism, is at the forefront of making sure visitors are safe. The brand-new Las Vegas Convention Center, hotels and all venues are consulting with public health experts to redefine cleaning, safety and sanitation standards. The Global Risk Advisory Council’s STAR is the cleaning industry’s only outbreak prevention, response and recovery accreditation for facilities. The LVCC is one of the first convention centers to pursue this certification and should be accredited by the end of August.
The NFL’s 2021 Pro Bowl recently announced it plans to hold the event in Las Vegas on Jan. 31, and the Consumer Electronics Show, the largest tech industry event in the world, has announced it will go forward with its 2021 convention January 6-9 at the new LVCC. We too are currently moving ahead with hosting our event in Las Vegas.
In mid-August, we will be conducting a survey of past attendees to gauge you’re sentiment on traveling and any other factors that could affect your attendance. In October, we will have a follow up survey in case circumstances have changed. Using this information and guidance from health and venue officials, we will decide on the best scenario for all involved in October, with registration opening in November.
With so much uncertainty in the world, it is difficult to know where we will be at the start of 2021. However, you can be certain that GCSAA is putting your safety and comfort first when it comes to planning the conference and show. If you have any questions, please don’t hesitate to reach out to us.