General Session:
Managing the Challenges of Disruptive Change

 presented in partnership with  Bayer

Wednesday, February 3, 11 AM - Noon EST 

To say that 2020 was a year of disruptive change is to understate the obvious. Changes once anticipated to take years occurred in months and, in some cases, weeks and even days. Join GCSAA's CEO Rhett Evans and top leaders of the PGA Tour, LPGA, USGA and PGA of America as they delve deep into the challenges that the industry has faced in light of COVID-19. Learn how golf is managing the crisis and moving forward, and how golf facilities can use some of the same leadership tactics for their own operations. In addition, hear how golf is working together to address the future of the game, advocacy efforts, outcomes of the 2020 election, diversity and inclusion initiatives, and environmental advancements. You won’t want to miss this!