Growing the Game Through Golf 2.0

Thursday, March 1
2-3 p.m., Las Vegas Convention Center, Room N115

Darrell Crall
PGA of America Senior Director Golf 2.0

Learn how you can become involved in an industrywide program developed by the PGA of America to increase participation in the game of golf. Based on exhaustive research by the Boston Consulting Group, the program seeks to increase participation from current golfers, bring back those lapsed participants and introduce new individuals to the game. The goal is to increase participation to 40 million golfers generating $40 billion in revenues by 2020.