Golf Industry Show directory advertising

An informational and promotional item, the directory is the official guide to the Golf Industry Show in San Diego. Its usefulness goes beyond the six days in San Diego; it's a valuable year-round tool to every attendee, with a master schedule of seminars, sessions, special interest programs and events, and a complete exhibitor list. It's a great way to reinforce your message during and after the show.

The benefits:

• You get exposure in the official directory of the Golf Industry Show.
  
• It's the premiere on-site print advertising opportunity at the show.
  
• It reaches more than 22,000 attendees.
  
• Expanded advertising opportunities give you additional flexibility with a variety of ad sizes.
  
• It's used as a post-show reference tool.

Opportunities / Pricing
Bellyband	$12,000
Cover 2	$6,000
Cover 3	$5,800
Cover 4	$8,900
Tab Full Page	$5,000
Full Page	$5,000
3/5 Page	$2,850
2/5 Page	$1,900
1/5 Page	$950
Enhanced Listing	$235
*All pricing listed as Gross.

Please contact your account manager for more information.

Mechanical Requirements

1 Page: Trim Size – 4” x 9” Live Area – 3.5” 8.5” Bleed Size – 4.25” x 9.25”	3/5 Page: 3.5” x 6”
2/5 Page: 3.5” x 4”	1/5 Page: 3.5” x 2”

Digital File Preparation Guidelines

It is highly recommended that files be submitted in one of the digital file formats named below and be prepared by a qualified prepress service provider.

Digital Files Recommended:
DCS2 files ripped at 2400 dpi
PDF files will all fonts embedded, optimized for press at 2400 dpi, no compression of raster data, with compatibility to Acrobat 3.0, and created with Acrobat Distiller 4.0 or Adobe PressReady
TIFFIT-P1 files including FP, CT and LW

Proofs for Digital and Application Files:
All color proofs submitted must be prepared to SWOP specifications. Proofs not prepared to SWOP specifications cannot be matched on press. All color proofs must be made from the same digital or application files submitted for publication.

Application Files:
Use only type 1 fonts. Always send both screen and printer parts of all fonts used anywhere in your files. Send all fonts for EPS files even if type is converted to paths or outlines.

Images (Photos and Other Scans):
All images must be saved at 100% of the size used in the submitted documents. All color images used must be prepared to SWOP specifications for color and ink coverage. Do not send JPEG, RGB or index color files. Only place high resolution, final image files in your page layouts, no FPO files.

• Color image files must be SWOP CMYK 266 to 300 dpi TIFF, EPS or CT files.
• Black and white photos must be grayscale 266 to 300 dpi TIFF, EPS or CT files.
• Bitmat images must be TIPP or EPS.

Support Files:
Always send all fonts, image files and EPS files used in your document. If you have been supplied any EPS files from a third party, be sure you send all support files used in those EPS files.

Page Layout:
Only page layout files created in Quark Xpress or Adobe PageMaker will be accepted. Do not use Illustrator, Freehand or Corel Draw for page layout. Send page documents with one laser print at 100% and a laser print showing bleeds, trim marks, at a reduced size if necessary. The laser prints must be from the final version of page document. Build pages at trim size and extend bleeds 1/8” beyond trim. Do not save Xpress or PageMaker files as EPS.

• Quark Express versions 3.31r5, 4.02 or higher only. Files submitted must be collected for output. The collect for output report must be included with files submitted.
• PageMaker version 6.5 or higher only. Do not embed any graphics in PageMaker files. Always choose to link. Do not stylize tiffs in PageMaker. Colorize those images in Photoshop.

Vector Applications:
Adobe Illustrator, MacroMedia FreeHand, and Corel Draw files must be saved as EPS and placed in Xpress or PageMaker page layouts. All types must be converted to outlines or paths. Avoid type in EPS files 10 points and below as these sizes may become distorted or unreadable if converted to paths or when placed in page layouts at reduced sizes. Do not nest EPS files within EPS files.

Raster Applications:
Photoshop files must be TIFF, EPS or CT format. Do not save EPS files as DCS. Do not use file compression such as LZW or JPEG. Do not use transfer functions with EPS files.