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Golf Industry ShowFeb. 27-March 1, 2012 |
2012 Education ConferencesFeb.27-March 2,2012 |
Connect with attendees before the show
The Golf Industry Show will offer My Planner, a suite of online tools that give attendees the ability to plan all their conference and show activities in advance from a central location. With My Planner, they can choose exhibitors of interest, plan their education schedules, and even communicate and schedule appointments with exhibitors before the show opens.
About My Planner for exhibitors
My Planner, which is powered by Map Your Show, also offers dozens of opportunities for you to share and connect with your potential customers. As an exhibitor, your contact information is automatically included in the online exhibitor listing. But choose from six types of enhanced listings, and you'll be able to dramatically increase your exposure, showcase your products and services, and collect sales leads before heading to the trade show.
The benefits of upgrading
With an enhanced listing you can:
- Increase your visibility to attendees who are searching for companies and product categories. Integration with social networking easily allows users to share their schedules with their peers.
- Instantly update your online exhibitor listing. You'll also have access to your sales leads at any time.
- Highlight your product line with an interactive panel or multimedia presentation.
- Start conducting business with attendees who share their information with you — these are qualified sales leads. With the appointment scheduler, you can set available times for attendees to view and request a meeting with you.
With My Planner, Golf Industry Show attendees can plan their trade show routes well in advance — and an enhanced listing significantly increases your chances of getting a place on their list.
Quick links
Five reasons to upgrade
1. Generate leads and ROI
Details »
Targeted, opt-in sales leads give you the names of qualified prospects who want to connect with your company. When attendees add companies to their agendas, they can choose to share their contact information.
- On average, 70 percent of Map Your Show survey respondents said they purchased from an exhibitor they had added to their agendas.
- It allows attendees to discover new vendors — Map Your Show research indicates that more than 85 percent of these attendees purchased from one or more new companies that they placed into their show agendas.
2. Enhanced listings perform better Details »
Recent statistics show that enhanced listings with both a photo and text result in a 2-to-1 increase in overall sales leads. Even more effective, multimedia advertisements increase direct sales leads by a 4-to-1 margin over basic listings.
3. Stand out from the crowd
Details »
The "official" interactive floor plan gives companies with enhanced listings more exposure to attendees — whether it's through a graphic corner peel or being listed as a "featured exhibitor."
4. Reach attendees and the whole event community Details »
Your sales message can live online for many months before, during and long after the event ends. Even attendees who are unable to attend can participate and connect with exhibiting companies before and after the event.
5. Flexibility Details »
Exhibiting companies who upgrade their listings can update or change their sales messages at any time. This means your listing can match your marketing cycle around the show.
Listing Packages
Basic
Every exhibiting company at the Golf Industry Show will receive a complimentary Basic Listing that includes company name, booth number, address, and phone and fax numbers.
Price: Complimentary from show management
Upgrade Options
Featured Level
Your Featured Level listing will include the Basic Listing features, plus:
- A company logo
- Press releases
- Company description
- Product categories
- Show specials
- Active URL
- E-mail address links
- Inclusion in the Featured Exhibitor Search
- Access to sales leads generated as attendees build their agenda for the show
- Access to statistical data from your listing
Price: $149
Featured Plus Level
Your listing will include the Basic Listing and Featured Level benefits, plus:
- Three additional interactive image and text panels, so you can display what you're bringing to the show through pictures and descriptions
- A "corner peel" graphic to highlight your booth in the interactive floor plan
- Priority placement in the search results
- Ability to change your sales message at any time
Price: $495
Exhibitors at this level gain on average 2 to 3 times more leads than those with a basic listing only.
Pinnacle Level
Your listing will include the Basic Listing, Featured and Featured Plus Level benefits, plus:
- One additional panel that may be used for a multimedia flash or video presentation. (Four total presentation panels – 1 panel may be used for multimedia presentations or a combination of image and text panels.)
Price: $1,495
Exhibitors at this level receive on average nearly 5 times as many leads as those with a basic listing only.
Banner Advertising
(limited number available)Your listing will include all the benefits of the Basic Listing, and Featured, Featured Plus and Pinnacle levels, plus:
- An exclusive 360 x 45 pixel space of exclusive real estate on every page of the interactive floor plan, which ensures that everyone will know who you are!
- Live link directs attendees to your Pinnacle Level (video) listing on the floor plan
Price: $2,495
Individual Hall Advertiser
(limited number available)Your listing will include all the benefits of the Basic Listing, and Featured, Featured Plus and Pinnacle levels, plus:
- Includes one exclusive 360 x 45 pixel sponsorship banner for each hall, in addition to all the benefits of the Pinnacle Level package. Features include:
- Banner displayed on the upper right portion of the page on a white background
- Language above the banner may read, for example "Official Hall Sponsor"
- Banner will print anytime the hall is printed
- Live link directs attendees to sponsor listing on the floor plan
- Statistics available for tracking
Price: $3,500